Advertising seems, as much as anything, an attempt to make you just have good feelings (i.e. trust) for the brand, in hopes you’ll turn off your brain when making a purchase decision, and just go on feelings. Whenever an advertiser makes any claim, I like to try and use a simple heuristic that goes something like this:
- If their product or approach is so wonderful, how can they be the only one doing it. (It could be they have a patent, but then the ad would normally say “our patented process/technology” and even include the patent number somehow in the ad.)
- If their product is really a great value, how can they afford to spend so much on advertising. (Two examples that come to mind quickly are Credit Karma and Wayfair. The credit ads show people’s lives getting suddenly better… how could that be? Could it be that they’re implying people are going into massive debt and they’re making massive referral fees to be able to afford all the advertising? Wayfair exclaims loudly how they have the lowest prices… how could that possibly be when they’re advertising like crazy. They must be making an awful lot of money if they can afford to spend money blanketing market with ads.)
Another thing to consider, these days, is how well the product is built and if the manufacturer will support it so you don’t have to add to the global trash problem. Right to repair really needs to become the law, and manufacturers should design and price their products expecting them to last for decades. Remember it’s REDUCE first, then reuse (and/or repair) next and finally it’s recycling when nothing else is possible. Another company that advertises like crazy for their high priced vacuums… Dyson makes products that are way over packaged, they don’t support repair or replacing batteries, and they change models so frequently that add-ons from one model year are no longer supported with subsequent model years.
I’m very glad that TWiT has ads if that means it stays available to us at no cost… but I trust very few, if any, of the claims made in those ads.