Is VSCO the new thing, or a wannabe?

I am starting to see some references on Reddit to VSCO, so I Googled and got
Superficially this looks like a competitor to Instagram? It talks about sharing photography (on the page it has " Take your photography to the next level." so have you heard of it @ant_pruitt?

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been around a long time. Pretty cool app with a bunch of creative filters. Not much for me, but I get why people dig it.

The first time I’ve heard of it is when Tom Merritt and Molly Wood talked about VSCO girls on the It’s A Thing podcast. I had no idea…