Also, before anyone pipes up with the old privacy, shmivacy spiel, please stop to consider:
In many parts of the world, privacy can literally be a life or death issue for ethnic/religious minorities, LGBT people, women, and many others.
Your personal privacy isn’t the only issue here; it’s the way our collective “digital exhaust” is being turned into frighteningly accurate/effective predictive tools and the harmful ways those tools have been/are being used today and will likely be used in the future.
PS – Please excuse the edits…just wanted to tone down any perceived hyperbole. This is an emotional subject for me, and the more I learn about it, the more concerned I am that we’re not doing enough, despite the increased public attention.