Well, fortunately for Apple, they are running a business and their job is to make profit - and since none of us know what their costs are we can’t advise them. They seem to be doing FAIRLY well…
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You’re gonna hate this week’s show.
And, you’re right, Apple is 50% in the us mobile market, 20% worldwide. Still they’re dominant players. They invented the smartphone segment and continue to drive the market worldwide. Not always for the best - I hate it that everyone is removing the headphone jack - but they still own the mindshare if not the marketshare.
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AND, they own the profit-share!!
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Was it DHH that said Apple Card was sexist. Than went quiet after it was found not to be true.