This is interesting. It is allowing at least some of the things developers and users have been asking for.
They will allow:
- more price points (current 200 will be replaced by the end of next year with 500 price points).
- Developers will be allowed to communicate directly with users by email.
- Developers will be allowed to inform users about alternative (E.g. cheaper direct payments) in the app and by email.
- a $100 million fund for small devs and payments of at least $250 million to the plaintiffs over time, as long as their annual revenues remain under $1 million
- 15% commission will remain for small developers for at least 3 more years.
- changes to the search algorithm, so that high quality and new apps can be found (so they are only returning low quality apps at the moment?)
- more transparency around app rejections, so that devs will know why they have been rejected, not left guessing
- an annual transparency report on the app store “with meaningful information regarding app rejections, search queries and results, and other issues of interest to developers”.
But the bad news is:
- it only applies to the US market.
- it does not cover the Epic case (alternative payment methods within the app)
I would say, it is a good start. It isn’t ideal and, until it is global, it is only Apple buying themselves out of one monopolistic court case. But great oaks from a small acorns grow,