Of course it was, What better way to get people to react without thinking then to put a deadline on something. It was never intended to actually stop just make people make a rash decision to upgrade without thinking. BTW as I posted in another post its not just free upgrades. If you install Windows 10 fresh and use a Windows 7-8.1 Product key during the installation it will accept it as though it is a Windows 10 key and will continue the install with whatever version the key belongs to (Win 7 Pro key installs Win 10 Pro) and so on.
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