It just shows how much his planning and control of the supply chain over the years, plus their margins, has meant that they could keep the prices level until now.
I found 1TB of 32GB ECC DIMMs in a cupboard that my predecessor forgot about. That was worth about 2,000€ last year, about 6,000€ a couple of months ago, looking at the price comparison sites, they are worth about 15,000€ now!
The general business laptops we purchased have shot up, despite discounts from the manufacturer. In Germany, the prices have gone up around 30%, in the USA, were we don’t get good discounts, because we only have 1 small manufacturing plant, the prices have gone up between 70% and 150%.
Heck, the last 2 Lenovo orders were silently cancelled (the devices never turned up, when we questioned where they were, Lenovo said that they had simply cancelled the order, without informing us!). We have switched to Dell now, but the prices have risen from around $1,200 in October last year to $2,200, even though we have halved the amount of RAM they have!
So, hats off to Apple that they could keep the prices steady for so long, but it was inevitable that the prices would have to rise at some point.
I am now in a dilemma, I dropped my iPhone 16 Pro and the back is broken (interestingly, it is only the coloured part that is broken, the top layer of glass is still intact) and the battery life isn’t stellar, do I fix it and put in a new battery, grab a 17 Pro before the price hikes kick in or wait for the 18 Pro?