When discussing McLuhan’s quote about “the medium is the message,” that quote comes from his 1964 book, but it is not the name of the book. A later book was supposed to be that exact quote, but (possibly apocryphal) there was a text error that made the name “The Medium Is The Massage,” and McLuhan liked it so much that he kept it as the book title (and it is a solid explanation of his theory). Great interview with Henry Blodgett, Paris covered the subjects I was most interested in hearing.