Well… I don’t have any answers for the advertisers, hoping to improve their ad tracking to attempt to prove they are working. All I can say is “direct” advertising doesn’t work for me. I realize the advertising driven model has taken TWiT to where it is today, but it wasn’t because of me.
I find ads to be an annoyance and quickly skip them when possible or tune them out when not possible. An advertiser who finds a way to somehow track me more closely is going to find that I will INTENTIONALLY choose a different or more expensive product because I have bad blood for a company who has abused my trust. My willingness to purchase a product that Leo “recommends” in an ad is based on other factors than the content of the ad. I don’t just believe a product is great because someone tells me it is. There needs to be a preponderance of good feedback on the product. My friends might have to recommend it to me (or at least not recommend me away from it) and it has to come from a company that has a good pedigree.
I don’t often, or ever, make “snap” purchases. And when I decide to choose the product I end up choosing, if it works out well, I let others in my circle know. If it doesn’t work out well, I let anyone who will listen know. [Good] Word of mouth is the best advertising possible as far as I am concerned. I wonder how “unique” my perspective is… if most people are easily swayed by an ad, or not?