# HRA 79: TWiT.tv Ads Always Exceed The Contracted 60 Second Ad Read

**URL:** <https://www.twit.community/t/hra-79-twit-tv-ads-always-exceed-the-contracted-60-second-ad-read/16138>\
**Category:** Host Read Ads\
**Tags:** episode\
**Created:** [April 25, 2024, 6:36pm UTC](https://www.twit.community/t/hra-79-twit-tv-ads-always-exceed-the-contracted-60-second-ad-read/16138 "2024-04-25T18:36:35Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![Leo](https://sea2.discourse-cdn.com/flex020/user_avatar/www.twit.community/leo/32/16203_2.png) [@Leo](https://www.twit.community/u/Leo)\
**Post date:** [April 25, 2024, 6:36pm UTC](https://www.twit.community/t/hra-79-twit-tv-ads-always-exceed-the-contracted-60-second-ad-read/16138/1 "2024-04-25T18:36:35Z")

</div>

Beep boop - this is a robot. A new show has been posted to TWiT…

> **[TWiT.tv Ads Always Exceed The Contracted 60 Second Ad Read | TWiT.TV](https://twit.tv/shows/host-read-ads/episodes/79)**
>
> Lisa explains why storytelling and personal endorsements are key, and how TWiT gives hosts the creative license to turn ad spots into in-depth introductions that listeners trust. S…

What are your thoughts about today’s show? We’d love to hear from you!