# HRA 71: It Takes 8 Weeks for a Podcast Ad to Blossom

**URL:** <https://www.twit.community/t/hra-71-it-takes-8-weeks-for-a-podcast-ad-to-blossom/15864>\
**Category:** Host Read Ads\
**Tags:** episode\
**Created:** [February 16, 2024, 12:05am UTC](https://www.twit.community/t/hra-71-it-takes-8-weeks-for-a-podcast-ad-to-blossom/15864 "2024-02-16T00:05:25Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![Leo](https://sea2.discourse-cdn.com/flex020/user_avatar/www.twit.community/leo/32/16203_2.png) [@Leo](https://www.twit.community/u/Leo)\
**Post date:** [February 16, 2024, 12:05am UTC](https://www.twit.community/t/hra-71-it-takes-8-weeks-for-a-podcast-ad-to-blossom/15864/1 "2024-02-16T00:05:25Z")

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Beep boop - this is a robot. A new show has been posted to TWiT…

> **[It Takes 8 Weeks for a Podcast Ad to Blossom | TWiT.TV](https://twit.tv/shows/host-read-ads/episodes/71)**
>
> On the latest episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte lays out why brands need to adjust their expectations around podcast advertising in order to find success.        

What are your thoughts about today’s show? We’d love to hear from you!